100% Pass 2025 Marketing-Cloud-Advanced-Cross-Channel: Salesforce Marketing Cloud Advanced Cross Channel Updated New Test Testking

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 2	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 3	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 4	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 5	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 6	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q93-Q98):

NEW QUESTION # 93
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

A. Role Hierarchy
B. Industry Rules
C. Financial Hierarchy
D. Sharing Rules

Answer: A,D

Explanation:
Understanding the Problem:
We have two distinct user groups (bankers and advisors) within Distributed Marketing (a part of Marketing Cloud).
Each group needs to access different sets of marketing content.
We need to leverage Salesforce's security and sharing model to control this content visibility.
Why Role Hierarchy (A) is a suitable solution:
What it is: The Role Hierarchy in Salesforce defines the organizational structure and data visibility based on user roles. Users at higher levels in the hierarchy can typically see data owned by or shared with users below them.
How it helps: We can create a role hierarchy that reflects the relationship between bankers and advisors. For instance:
Chief Banking Officer (Top Level)
Regional Banking Manager
Banker (Lowest Level for Bankers)
Chief Advisory Officer (Top level on advisor side)
Regional Advisory Manager
Advisor (Lowest level for Advisors)
Content association: Marketing content can be associated with specific roles. If banking content is associated with the "Banker" role or roles above it, then only users in those roles will see it. Similarly, advisor content can be associated with the "Advisor" role.
Default visibility: Users in the "Banker" role and above will not be able to see the content assigned to the "Advisor" role by default.
Why Sharing Rules (D) is also a suitable solution:
What it is: Sharing Rules allow you to extend record visibility beyond what's granted by the role hierarchy and organization-wide defaults. They let you share records with specific groups of users based on various criteria.
How it helps: We can create sharing rules to share:
Banking-specific content with a public group that contains all "Banker" users.
Advisor-specific content with a public group that contains all "Advisor" users.
Granular Control: Sharing rules offer flexibility. We can create owner-based sharing rules (share content based on the content owner's role) or criteria-based sharing rules (share content based on content properties, like a "Content Type" field set to "Banking" or "Advisory").
Why other options are not ideal:
B . Financial Hierarchy: There's no standard "Financial Hierarchy" concept within Salesforce's core data model or Distributed Marketing that directly maps to controlling content visibility in this way.
C . Industry Rules: While Salesforce might have industry-specific solutions or AppExchange apps that use the term "Industry Rules," there's no native "Industry Rules" feature specifically designed to control Distributed Marketing content access.
Implementation Steps Using Role Hierarchy and Sharing Rules:
Define Roles:
Go to Setup > Users > Roles.
Create roles like "Banker" and "Advisor" under appropriate parent roles in your hierarchy.
Create Public Groups:
Go to Setup > Users > Public Groups.
Create a "Bankers" group and add all users with the "Banker" role (and any other relevant roles, like a manager who needs to see the content).
Create an "Advisors" group similarly.
Set up Distributed Marketing Content:
In Marketing Cloud, when setting up Distributed Marketing, associate content with relevant roles. For example, mark banking-related content as visible to the "Banker" role and above.
Create Sharing Rules (if needed, or for more refined control):
Go to Setup > Security > Sharing Settings.
Under a relevant object (e.g., a custom object that holds your content), create a sharing rule.
Rule Type: Choose either owner-based (if content ownership determines access) or criteria-based (if content fields determine access).
Share with: Select the "Bankers" public group for banking content and the "Advisors" group for advisor content.
Access Level: Choose the appropriate access level (e.g., "Read Only").
In Summary:
By leveraging a combination of Role Hierarchy to establish baseline visibility and Sharing Rules to grant additional access as needed, the administrator can ensure that bankers see only banking-specific content and advisors see only advisor-specific content within Distributed Marketing.

NEW QUESTION # 94
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. No limit
B. 0
C. 1
D. 2

Answer: A

Explanation:
In Salesforce's Social Studio, specifically within the Engage tab:
* D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.

NEW QUESTION # 95
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Use an API Call
B. Overwrite a subscriber's DoNotTrack settings with an import
C. Respond to the email with the subject line 'Begin Tracking''
D. Log a support case

Answer: A

NEW QUESTION # 96
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein copy insights
B. Einstein content selection
C. Einstein engagement scoring

Answer: B

Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.

NEW QUESTION # 97
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Operating System
B. Content
C. Banner
D. Brower
E. Product

Answer: B,C,E

NEW QUESTION # 98
......

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100% PASS 2025 MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL: SALESFORCE MARKETING CLOUD ADVANCED CROSS CHANNEL UPDATED NEW TEST TESTKING

100% Pass 2025 Marketing-Cloud-Advanced-Cross-Channel: Salesforce Marketing Cloud Advanced Cross Channel Updated New Test Testking